Sony VP takes jab at Nintendo

Phil Harrison, executive vice-president of Sony Computer Entertainment, says that any competition with Nintendo is "irrelevant."

"The idea of a handheld rivalry with Nintendo is an irrelevance,” Harrison said in an interview. “Those formats don’t appear in our planning. It’s not a fair comparison; not fair on them, I should stress. That sounds arrogant, maybe, but it’s the truth."

“Nintendo knows its target audience, because it has really narrowed that down; and it’s pretty much defined by a boy or girl’s ability to admire Pokémon. With the DS, it’s fair to say that Nintendo stepped out of the technical race and went for a feature differentiation with the touch screen,” Harrison continued. “But I fear that it won’t have a lasting impact beyond that of a gimmick — so the long-lasting appeal of the platform is at peril as a direct result of that.”