Sony to launch major outdoor PSP marketing blitz

Paul Sinclair • Mar 18, 2005 • Comments (0)

In addition to PSP television spots, Sony is in the midst of launching a major outdoor marketing campaign for the device. PSPworld has learned that buses, subway terminals, sidewalks and billboards are being plastered with images of the PSP in markets such as New York, Los Angeles, Chicago, Philadelphia, Boston and San Francisco. Sony has also confirmed that a custom designed billboard-sized PSP with a giant LCD screen will be erected in New York City, on Lafayette and Houston.

If you're in New York City, we'd love to have a photo of the billboard when it is completed. You can upload it to the PSPs Around The World photo gallery.