PSP World

Sony PSP television ad posted online

Sony's "POV" (point of view) television commercial for the PSP has finally made its way online. The 60-second TV spot, created by marketing firm TBWA\Chiat\Day, features the hit song "Take Me Out" by Franz Ferdinand. "POV opens in the factory with the birth of a PSP," explains Sony. "In an explosion into light, the commercial's protagonist is PSP and the spot opens with a shot from the unit's vantage point, as it is unwrapped for the first time and looks into the faces of excited consumers who have waited for this moment. The focus then shifts to the consumer and the portability is seen through the eyes of the player as they engage in their daily activities such as grocery shopping, getting a hair-cut, all while experiencing portable entertainment on PSP."