Sony partners with TiVo to promote PSP
Paul Sinclair • Apr 1, 2005
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The main menu on thousands of TiVo boxes across North America now features advertising for the PSP. The "TiVo Central" section of the digital video recorder allows users to view the new POV Sony PSP commercial (called "Take it Out"...
The main menu on thousands of TiVo boxes across North America now features advertising for the PSP. The "TiVo Central" section of the digital video recorder allows users to view the new POV Sony PSP commercial (called "Take it Out" on the TiVo menu) and a new promotional video, entitled "An Inside Look," that highlights the numerous features of the device. TiVo periodically uses the placement on its menu when companies are looking to reach a large number of consumers. Pictures of the TiVo menu with the PSP ads can be seen after the jump.
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![\"Tivo\"](\"http://www.pspworld.com/images/tivo.jpg\")
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