PSP shelves major ad campaign in UK

Paul Sinclair • Dec 7, 2005 • Comments (0)

Sony has shelved plans for a holiday ad campaign for its PSP due to concerns over stock availability. "The gaming giant had planned a major TV campaign as part of its £10m launch investment in the gaming and multimedia device....

Sony has shelved plans for a holiday ad campaign for its PSP due to concerns over stock availability.

"The gaming giant had planned a major TV campaign as part of its £10m launch investment in the gaming and multimedia device. But as a result of huge demand since its September debut and dwindling stock on the high street, Sony will now run just one execution for it over two weeks in the run-up to Christmas. 'The ad will introduce the multimedia functionality and will be followed up with activity next year,' said Alan Duncan, Sony Computer Entertainment Europe's UK marketing director."