PSP pricing to remain steady through holidays

Charles Starrett • Mar 24, 2005 • Comments ()

The PSP should hold its pricing in the competitive holiday season due to high demand, according to Sony Computer Entertainment America President and Chief Executive Kaz Hirai. Despite possible competition from a new Xbox console, Sony plans on keeping pricing steady because it "not only benefits the company's revenue and margins, but also helps retailers and allows videogame makers to maintain prices for PSP games."

"Demand for both (PlayStation 2 and the PSP) is far outstripping supply," Hirai told reporters. "They should stay at these prices for a good long time — the holiday season and beyond. And (the 1.2 million units sold in Japan) doesn't reflect demand there," Hirai said. "We were supply constrained, because we had to divert much of that supply to the U.S. for launch."