PSP World

PSP is America's Most Wanted

According to Parks Associates’ “Mobile Entertainment Platforms and Services,” a new consumer study of more than 2,000 U.S. Internet users, Close to one-half — 49% — of U.S. Internet users who plan to purchase a portable gaming device want a PSP. The Game Boy Advance and Game Boy DS only scored a combined 33%, while the Nokia N-Gage managed a paltry 4%.

“Sony’s aggressive marketing and smart positioning have paid off, with more than 1.3 million units sold in the U.S. in less than two months, with no signs of its sales tapering off,” said Yuanzhe Cai, senior analyst at Parks Associates. “Our research further shows that the PSP’s sleek, sexy design and support for music and video playback bolster its already strong appeal among gamers older than 18.”