PSP World

Film, music, art, photos, gaming at PSP Factory

In celebration of E3, Sony yesterday debuted the PSP Factory in Hollywood to an audience of celebrities including Charlize Theron, Keanu Reeves, Drew Barrymore, Amanda Peet, Ludacris, Maroon 5 and Michael Keaton. "Inspired by renowned pop artist Andy Warhol's 1960s 'Factory,' PSP Factory fused the worlds of music, film, photography, art and gaming to create a utopian creative community. Constructed at the historic Hollywood Center Studios, PSP Factory featured live installations to recreate the feel of making art in all mediums, allowing for an unprecedented interactive environment that brought to life the comprehensive entertainment experience PSP offers."

From the press release:

At the invite-only affair, multi-media galleries showcased the unique capabilities of PSP and inspired the imaginations of famed artists David LaChapelle, Amanda DeCadenet, Patrick McMullan, and Todd James. Nicky Hilton, Greg Grunberg, Eve and Bai Ling explored a set built exclusively for PSP by artist-turned-documentary filmmaker LaChapelle, which allowed guests to view a trailer of his acclaimed documentary, Rize while real life 'krumpers' entertained the crowd. DeCadenet unveiled a special collection of exclusive photos of Amanda Peet, Amber Valetta and Nick Valensi from The Strokes to Drew Barrymore and Fabrizio Moretti while James displayed his collection of PSP-inspired graffiti art.

Celebrities Stephen Dorff, Samantha Mathis and David Spade were the voyeurs as McMullan photographed Gary Dourdan, Ivana Milosevic, Rachel Hunter, Ione Skye and other guests live in the PSP Photo Studio. The exclusive event also gave Carson Daly, Henry Simmons, Jermaine Dupri, Nicholas Gonzalez and Cobi Jones a chance to hone their gaming skills on Wipeout Pure, Hot Shots Golf Fore! and ATV Offroad Fury: Blazin' Trails on PSPs as indie rock stars Interpol and Louis XIV provided a live performance. Guests were able to take a piece of the soundtrack home with a song from Interpol recorded exclusively for PSP.