Sony PSP Most Frequently Returned to Shops

Kris Erickson • Oct 21, 2010 • Comments ()

A related survey of 1,833 people found that 62% of Brits have returned technology purchases in the last year, with 34% suggesting that 'disappointment' with the purchases was the main reason for doing so.

Sony will be displeased to know that their products turn up three times in the list of most returned gadgets, with their Reader eBook listed at 7th and Sony netbooks in at tenth, across a large number of retailers surveyed.

41% of the respondents who returned products said that having bought a product, they often return it when they weigh up whether or not they can actually afford to keep it, both in terms of the initial cost and ongoing costs.

17% said that they were influenced to buy products based on 'hype'. Of the people that admitted to purchasing a product due to hype, the returns rate was higher, with 82% saying they'd returned technology purchases in the last year.

The top ten most returned technology products are as follows, by percentage of purchases that are returned:

1. Sony PSP - 6.2%
2. Kindle - 5.7%
3. Apple iPad - 4.9%
4. Microsoft Xbox 360 - 4.8%
5. HTC Desire phone - 4.6%
6. iPhone 4 - 4.5%
7. Sony Reader eBook - 4.2%
8. TomTom satnavs - 4.1%
9. Motorola Bluetooth headsets - 4%
10. Sony netbooks - 4%

Mark Pearson, the UK businessman who conducted the study had the following to say,

"As retailers and consumers are gearing up for Christmas, we wanted to look at the items people are buying and returning - often in disappointment. The fact that Sony have three products in the top ten is in likeliness simply because their products are at the higher end of the price range.

"The surprising aspect of the list is that the products are, on the whole very prominent and popular sellers, via our partnered retailers. I personally believe that the recession may in part be responsible for many returns, with consumers questioning whether or not the product is worth the money they paid for it."

While it might have been true that the PSP was a premium gadget a year ago, it might not find itself in that exclsuive category for long. The expected $299 price of the Nintendo 3DS will make it the most expensive handheld on the market once it is released next year.

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More people returned the Sony PSP to shops after purchase than any other consumer gadget or game system, a new study indicates. Research and purchase return statistics from the UK has found the top ten 'most returned tech gadgets' of 2010, with Sony's PSP handheld console topping the list. According to return information, 6.2% of PSPs purchased in the UK are ultimately returned.\n\nA related survey of 1,833 people found that 62% of Brits have returned technology purchases in the last year, with 34% suggesting that 'disappointment' with the purchases was the main reason for doing so.\n\nSony will be displeased to know that their products turn up three times in the list of most returned gadgets, with their Reader eBook listed at 7th and Sony netbooks in at tenth, across a large number of retailers surveyed.\n\n41% of the respondents who returned products said that having bought a product, they often return it when they weigh up whether or not they can actually afford to keep it, both in terms of the initial cost and ongoing costs.\n\n17% said that they were influenced to buy products based on 'hype'. Of the people that admitted to purchasing a product due to hype, the returns rate was higher, with 82% saying they'd returned technology purchases in the last year.\n\nThe top ten most returned technology products are as follows, by percentage of purchases that are returned:\n\n1. Sony PSP - 6.2%\n2. Kindle - 5.7%\n3. Apple iPad - 4.9%\n4. Microsoft Xbox 360 - 4.8%\n5. HTC Desire phone - 4.6%\n6. iPhone 4 - 4.5%\n7. Sony Reader eBook - 4.2%\n8. TomTom satnavs - 4.1%\n9. Motorola Bluetooth headsets - 4%\n10. Sony netbooks - 4%\n\n\nMark Pearson, the UK businessman who conducted the study had the following to say,\n\n\"As retailers and consumers are gearing up for Christmas, we wanted to look at the items people are buying and returning - often in disappointment. The fact that Sony have three products in the top ten is in likeliness simply because their products are at the higher end of the price range.\n\n\"The surprising aspect of the list is that the products are, on the whole very prominent and popular sellers, via our partnered retailers. I personally believe that the recession may in part be responsible for many returns, with consumers questioning whether or not the product is worth the money they paid for it.\" \n\nWhile it might have been true that the PSP was a premium gadget a year ago, it might not find itself in that exclsuive category for long. The expected \$299 price of the Nintendo 3DS will make it the most expensive handheld on the market once it is released next year.\n\n\n
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