PSP World

Sony Europe's Maguire defends UMD format

In an interview with MCV, Sony Computer Entertainment Europe's UK MD Ray Maguire defended the often criticized UMD format. “We’re pretty pleased with UMD… UMD has a fantastic attachment ratio. Where we’ve struggled a little is getting a decent proposition for full-length movies,” Maguire said. “UMD is not the problem – it’s getting the right content that’s the challenge. When we put shorts on UMD they sell really well, and that’s related to PSP usage. It’s about getting the offer right, and we will do that.”