Sony 'Ericsson' PSP Phone. Could it really be?

Yes did the eagle eyed amongst you spot it? The emphasis is on "Ericsson'. Came across this one whilst shopping in my local supermarket (yes we game writers do the mundane as well you know). A little piece in UK's Stuff magazine. Had no time to read so tried to take a quick memo snap for later. Came out in video. Looks like the guys below got this one wrong.

Will follow this one up.