PSP World

Sony Computer Entertainment America to Unleash Kratos in Limited-Edition God of War PSP Entertainment Pack

Package Includes 'Deep Red' Slimmer and Lighter PSP (PSP-2000) with Kratos Silkscreen, God of War(R): Chains of Olympus, Superbad on UMD Video, and Voucher to Download Syphon Filter(R): Combat Ops - All for $199.99 (MSRP)

DESTINATION PLAYSTATION -- Sony Computer Entertainment America (SCEA) today announced the God of War(R) PSP(R) (PlayStation(R)Portable) Entertainment Pack, a limited-edition offering that celebrates the debut of the best-selling God of War franchise on PSP. This special bundle will feature a limited- edition "Deep Red" PSP with the God of War himself, Kratos, silkscreened on the back of the unit; the highly anticipated God of War(R): Chains of Olympus game; the hit comedy movie from Columbia Pictures, Superbad, on UMD(TM) (Universal Media Disc); and a PLAYSTATION(R)Network voucher to download Syphon Filter(R): Combat Ops from PLAYSTATION(R)Store for free*. "God of War is one of the biggest PlayStation franchises, and with its portable premiere on PSP just around the corner, we wanted to offer something special that would appeal to both loyal God of War fans and non-owners who want to enjoy PSP's multi-functionality," said Scott A. Steinberg, vice president, product marketing, SCEA. "This bundle delivers great value, starting with the 'Deep Red' PSP -- one of the most highly sought-after colors based on our consumer research -- and the Kratos silkscreen. We're also showcasing the diverse entertainment experience PSP offers, centered on a UMD game in God of War: Chains of Olympus that's every bit as impressive as its console sequels, a free download of the award-winning Syphon Filter: Combat Ops, and a box office hit movie in Superbad."

The standalone version of God of War: Chains of Olympus launches on March 4. The God of War PSP Entertainment Pack will be available for $199.99 (MSRP) in June 2008 and includes the following components.

-- "Deep Red" PSP system with an image of Kratos silkscreened on the back
       of the unit; this is the only time that this special PSP color will be
       offered in North America.
    -- God of War: Chains of Olympus, developed as a joint collaboration by
       Sony Computer Entertainment's Worldwide Studios (WWS) Santa Monica
       Studios and the team that created Daxter(TM), Ready At Dawn(R) Studios,
       is a must-have for PSP owners, and retailer pre-order sales have been
       very strong.  Developed from the outset as an original story, God of
       War: Chains of Olympus takes place before the events of the original
       God of War, delivering yet another adventure in the dark and brutal
       world of Greek Mythology that fans of the franchise have come to know
       and love.
    -- Superbad UMD video -- This 2007 box-office comedy hit from Columbia
       Pictures is a gut-busting coming-of-age comedy for a new generation.
    -- Syphon Filter: Combat Ops voucher - Download the PLAYSTATION Network
       exclusive title, Syphon Filter: Combat Ops, to your Memory Stick PRO
       Duo(TM) for free* with the included voucher.  Developed by SCE's WWS
       Bend Studios, this latest edition of the critically acclaimed stealth
       action franchise was named the 2007 PSP Multiplayer Game of the Year by
       IGN.com.  The title is currently available for $9.99 on PLAYSTATION
       Store ( http://store.playstation.com).

Momentum for the PSP platform has soared since the fall 2007 launch of the slimmer and lighter PSP system and the introduction of new colors in the Daxter and Star Wars Battlefront(R) PSP Entertainment Packs. Over the holiday season, more than 1.4 million PSP systems were sold in North America, demonstrating strong consumer interest in limited-edition bundles that combine new colors and exciting content or accessories. The God of War Entertainment Pack will build on this trend, and SCEA will support the bundle with an integrated marketing campaign that ties into the God of War: Chains of Olympus software campaign. Dedicated print, online, and direct marketing, as well as public relations support and targeted promotional opportunities, will drive the God of War Entertainment Pack campaign. SCEA will continue to offer the PSP Core Pack.

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