Sony brushes up holiday PSP ads

Nino Marchetti • Nov 20, 2006 • Comments ()

Sony, in an effort to get more consumers interested in the Sony PlayStation Portable, today unveiled several new or existing marketing initiatives to get the word out and bring in more dollars during the holiday season. These efforts include the "Find Me" national television advertising campaign, which "show one PSP owner's quest to find his love interest, armed only with his PSP system and a 4 GB Memory Stick PRO Duo filled with her photos, videos, and music. Spider-Man 2 movie clips, SOCOM: U.S. Navy SEALs Fireteam Bravo 2, and ATV Offroad Fury Pro are also shown to emphasize the PSP system's broad content offering."

Other marketing initatives include interactive PSP Spot Download Station kiosks at retailers such as Circuit City, GameStop, Target, and Toys "R" Us which let gamers download to their PSPs game demos, movie trailers, music clips, mini-strategy guides, wallpapers and more; two online campaigns; a dedicated RSS channel for PSP content delivery and a giant PSP billboard in Las Vegas at the corner of Las Vegas Blvd. and Tropicana Ave., complementing a similar billboard that has been live in New York City since 2005.