PSP World

Silverstar's Empire Interactive Kicks Off Holiday Season With Two Major European Releases

Animal Paradise DS Hit the Shelves on November 16, Jackass for PS2 and PSP to Arrive

Empire Interactive, a wholly owned subsidiary of Silverstar Holdings released 'Animal Paradise DS' in the UK and Europe on November 16, which will be followed by the highly anticipated European release of 'Jackass: The Game' on PS2 and PSP on November 23.

Animal Paradise has struck a chord with the Nintendo DS audience who are craving for new 'virtual pet' sims that have become so popular. This follows the success of similar titles like Nintendogs, Pony Friends, and the Catz & Dogz series. Animal Paradise addresses the demands of this young audience and is expected to be a popular gift during the holiday season.

In the UK, the product will continue to be heavily advertised in the leading female youth press, including Mizz, Shout, Amy, and Girl Talk. Online banner campaigns are running across the popular Cartoon Network site and Jetix. These banners drive customers to a dedicated Animal Paradise website. The title will also be featured editorially, including a front cover splash in a special Christmas Nintendo supplemental Christmas gift guide that will be distributed with leading teen magazines Bliss and Mizz. These publications draw a combined circulation of around 182,000.

Jackass: The Game, which is scheduled for release on Friday, November 23, has received extensive positive coverage in the industry press. The game features the voices of the Jackass stars including Johnny, Steve O and Wee Man. It includes an editor that allows gamers to take control of the Jackass characters to "produce and upload your own episode."

"We expect Animal Paradise and Jackass to quickly rise up the charts and be big revenue generators for Silverstar," said Clive Kabatznik, the company's CEO. "We have high hopes for their success during the holiday shopping season and beyond."

Source: Marketwire via Marketwatch