Shocking New Sony Advert: Android is Evil!

Kris Erickson • Mar 16, 2011 • Comments ()

Sony has a long history of using shocking or unusual marketing tactics to help promote its video game consoles, and the upcoming Xperia Play mobile is no different. The new advertising campaign features an evil 'Android' that will literally sink to the depths of depravity for the chance to play video games. The ads are intended to draw attention to what Sony believes is the unique selling proposition of the Xperia Play phone: its advanced gaming controls. And of course, the other unique feature of this phone is that it runs the Android Gingerbread OS.

The Xperia Play goes on sale March 30th and will come with six games pre-installed including Bruce Lee Dragon Warriors, Crash Bandicoot, FIFA 10 and The Sims 3. An additional 50 games will be available through the PlayStation Suite App store. Interestingly, Sony will extend the app store to its new NGP portable when that launches later this year. We expect that games purchased via the PlayStation Suite will be transportable between devices, but the Xperia Play is not currently able to play titles purchased from Sony's PSN service.

Here is the new Xperia Play advertisement. Be warned, it is somewhat shocking: