Sega signs developer Deep Fried for PSP title
Sega has signed a deal with Vancouver-based Deep Fried Entertainment to work on new PSP titles. Previous efforts from Deep Fried include Need for Speed Underground, NFL Gameday and Baldur’s Gate. The upcoming titles that Deep Fried will be working on are currently unknown.
"Sega understands the handheld market like few other publishers," said Brenda Bailey, COO of Deep Fried Entertainment. "This understanding of the market, coupled with Sega's deep respect for creativity and innovation, makes the company an ideal partner for our current team."
"Deep Fried Entertainment brings a unique blend of talent and expertise to the table," said Simon Jeffery, president of Sega of America. "This agreement reinforces our commitment to establish strategic partnerships with top development talent in North America," he added.
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