PSP World

Rockstar Games Gets Apple High Flyer

Rockstar Games has announced the appointment of former iPod and iPhone marketing director Alex Moullé-Berteaux as Head of Marketing.

Mr. Moullé-Berteaux brings a wealth of marketing experience to Rockstar Games. Mr. Moullé-Berteaux comes to Rockstar Games from TBWA/Media Arts Lab in Los Angeles, where he was most recently Worldwide Group Account Director for the Apple account. At TBWA, Mr. Moullé-Berteaux was leading the development of worldwide marketing campaigns for Mac, iPod, iTunes and iPhone.

"We are very excited to bring Alex on board," said Sam Houser, Founder and Executive Producer of Rockstar Games. "The creative, marketing, and branding experience Alex brings, as well as his background in the technology and entertainment industries, will help us realize our mission to propel the compelling games we create to the center of the entertainment industry."

"I have admired Rockstar Games for years and am proud to be joining the extraordinary group of creative and technology talent, responsible for building the industry's leading publishing label," added Mr. Moullé-Berteaux. "Rockstar Games is a uniquely positioned entertainment brand that has earned incredible loyalty from its audience based on the company's obsession with quality, integrity and innovation in the games they make. I am looking forward to leveraging my experience to continue to build the brand and bring Rockstar's games to an ever-broader audience."

Moullé-Berteaux's appointment effectively replaces Rockstar co-founder Terry Donovan, who left in January.