NBA announces 'NBA All-Star Weekend to Go'

The NBA and Sony has announced a new download initiative for the NBA All- Star weekend. "Weekend to Go" will feature video highlights for each of the 2006 NBA All-Star events including the NBA All-Star Game, NBA All-Star Saturday Night presented by AOL, and the T-Mobile Rookie Challenge, as well as a final highlight package recapping all of the weekend events. The downloads will be available at NBA.com/allstar2006.

The PSP system provides our fans with another innovative way to stay on top of all the NBA All-Star action, wherever they are,” said Brenda Spoonemore, Senior Vice President of Interactive Services for NBA Entertainment. “We are always looking to reach our fans through the newest devices, and the growing popularity of the PSP system and the mobile gaming platform is the perfect showcase for these special NBA All-Star video highlights.”

“The PSP system is the perfect medium for basketball fans to get their NBA action and view it anytime, anywhere, at their convenience,” said Sharon Shapiro, senior director, promotions and sports product marketing, Sony Computer Entertainment America. “The partnership with the NBA is yet another example of our continuous pledge to consumers to deliver viable and innovative new entertainment choices for the PSP system.”

Along with “NBA All-Star Weekend to Go” for the PSP system, for the first time fans will also have the opportunity to watch and own full broadcasts of the NBA All-Star Game, NBA All-Saturday Night presented by AOL and the T-Mobile Rookie Challenge through the new Google Video Store. The content from the store will be priced at $3.95/event.