In case you missed our news item earlier in the week about Sony running a LocoRoco sweepstakes, now word comes they have also sprouted a MySpace page devoted to the little yellow guys. Dubbed Spread the Joy, this page is an interesting study in how a video game company is trying to market its products to younger generations. There are a number of free items available to LocoRoco your life, including ringtones and wallpaper for your computer. At last count, the friends linking to LocoRoco were nearing 7,700.
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