PSP World

Keep an Eye Open for Dante's Inferno Super Bowl Advert

Electronic Arts has a lot riding on the upcoming release of Dante's Inferno, its own answer to the successful God of War action franchise. So, it should come as no surprise that EA has booked one of the highly sought-after Super Bowl ad spots to help promote the new game. While watching the event on February 7th, be sure to keep an eye out for the Dante's Inferno ad.

EA tells us that the 30-second long commercial will blow us away. The game has already stirred up considerable controversy, so it will be interesting to see how far the company pushes things with this new promotion. Entitled "Hell Awaits", the ad premieres during the fourth quarter of Super Bowl XLIV broadcast on CBS on Sunday, Feb. 7, 2010. Dante's Inferno from EA will be in stores on Feb. 9, 2010. EA joins traditional advertisers Anheuser-Busch and Mazda as well as other newcomers to the Super Bowl advertising scene such as Time Warner cable channel TruTV, Sprint Nextel's Boost Mobile and Kia Motors.

"Even within the spectrum of live sports events, the Super Bowl stands apart, almost as a national holiday," said Frank Gibeau, president at EA. "The Super Bowl is a bull's-eye in terms of cross-over to our core demographic and the reach is outstanding. Not only does it draw 100 million viewers, but most people watch the Super Bowl live, a rarity in the world of DVRs. While digital outreach to Facebook, Twitter, and online bloggers is a core part of our marketing strategy, we felt that advertising during the Super Bowl is an excellent way to introduce this new IP to a massive cross-section of people who are likely already familiar with the dark and twisted "Divine Comedy."

Dante's Inferno will be available for the PlayStation 3 and Xbox 360 systems beginning February 4th in Europe and on February 9th in North America and is rated M for mature. Dante's Inferno will also be available for the PlayStation Portable (PSP) on February 23rd with an MSRP of $39.99. Look for a full review here on PSPworld.com

Dante's Inferno takes players on a hellish tour.