BRAVIA Balls coming to PSP
European Sony PSP owners (and others we suppose) will soon have access to exclusive content for their portable gaming devices as part of a new advertisement campaign for the Sony BRAVIA LCD TV line. The “Balls” ad sequel, which is reportedly highly anticipated, is designed to show off the BRAVIA LCD TV’s ability to “recreate true-to-life colours”. PSP specific content, available first at Yourpsp.com before hitting the Sony corporate blog tracking the development of the new ad, will include “video blogs from the set of the ad, podcasts of interviews and commentary from the set, written blog entries, extensive behind the scenes footage and high quality photography”.
Sony will make this content available through PlayStation Spot and WiFi distribution points which Sony Consumer Entertainment Europe is setting up at festivals, events and retailers.
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