Simmons' gold PSP case to cost $35,000

Pricing for the pure gold case first shown at the Sony Pret a PSP event earlier this year has been set — and it ain't cheap. The case, designed by the wife of hip-hop mogul Russell Simmons, will run you $35,000. Available this holiday season, the Baby Phat by Kimora Lee Simmons PSP case is made out of a pound of gold, alligator skin, and is encrusted with seven carats of yellow and black diamonds.