PSP as an advertising vehicle

Today's New York Times features an article about the advertising potential of the PSP. The makers of Axe body spray will apparently be the first to test the waters, offering a set of short movies about two guys roaming around trying to meet women. The movies will be available as downloads from heavy.com.

"If you were to just do television or print, which do play a very important role, you miss the opportunities that other media allow," said David Rubin, development manager for Axe.
Also discussed is how the shorter length of these (and possible other) commercials could be a positive factor due to the portable nature of the PSP.

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