Sony PSP television ad posted online

Sony's "POV" (point of view) television commercial for the PSP has finally made its way online. The 60-second TV spot, created by marketing firm TBWA\Chiat\Day, features the hit song "Take Me Out" by Franz Ferdinand. "POV opens in the factory with the birth of a PSP," explains Sony. "In an explosion into light, the commercial's protagonist is PSP and the spot opens with a shot from the unit's vantage point, as it is unwrapped for the first time and looks into the faces of excited consumers who have waited for this moment. The focus then shifts to the consumer and the portability is seen through the eyes of the player as they engage in their daily activities such as grocery shopping, getting a hair-cut, all while experiencing portable entertainment on PSP."

Comments

Bill Harris: That is a good commercial, reminds me just a little of some of the ipod commercials in past years!

Darren: Tivo has a preview of the PSP under its main menu and the commercial for your view pleasure at any time.

jonathan Oltz: Hey Mr.Bill Harris. Yeah these commercials are alot like the ipod commercials. Not a bad way to go!

bobeotm: This is by far the best PSP ad released so far. Better than an other commercial I saw a day or two ago.

emory: My wife saw this ad and really liked it. It worked - her opinion of the PSP as a device went more towards the "cool" than "stupid new toy" direction. Not that it matters to me, I got one on opening day - but now I think she may want one of her own.

DannyMac: Wouldn't the commercial be really cool to watch... ON YOUR PSP? Too bad psp.connect.com hasn't posted it. I would rather watch the PSP commercial than a Nike commercial.

DannyMac: Those of you who think the commercial is iPod-ish, you're right. TBWA\Chiat\Day are the folks who do Apple's commercials too.

Note: Due to comment spam, we kindly request that you preview your comment before posting. URL and/or email address not required.